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The Product Game Plan Podcast

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Latest Episodes

Episode 01

Would your customers organically recommend your product?
I’ll dissect what you can do now to begin forming a profile of your product. Including where to gather indirect and direct information about what your users think of your product, and why both perspectives are powerful.

Episode 02

This episode is about building customer trust and knowing what information you should collect so that your customers feel that you understand them well when you meet with them for specific results.

Episode 03

Lack of stakeholder alignment and commitment are the 1 and 2 reasons why programs delay, break down before reaching the desired achievements, or fail altogether.

Episode 04

Andy Hagerman and Heather talk about how powerful the business and user outcomes are when co-creation and co-design are implemented into an organization. You can expect to learn how important debriefs are after each customer conversation and how they can inform next-level decisions, and alignment with stakeholders.

Episode 05

What does experience mean for users, employees, leaders, and companies? Some companies are beginning to think about the interconnectedness of business, users, and communities. What does that mean and how can businesses evolve to change their ecosystem and opportunities, to create a shift in how employees think about their role in an organization?

Episode 06

Commitment to your professional evolution by developing a powerful operating model requires intent. How you change the interactions with your internal and external stakeholders influences the consistency in your achievements.  I’ll talk about how two specific books and their authors have helped me consider what to incorporate into my systems and why I would consider changing my operating model.

Episode 07

I recommend going into each interview with a mindset of accurately knowing what your users experience. When you ask ‘why’ questions amongst the scenarios a user shares with you, you will begin to peel back the onion of reality for each user. They will take note and feel heard.
This article will help you choose feedback-gathering activities to use with your stakeholders and customer discussions and go deeper on prioritization. CLICK HERE
BONUS! Download my free customer interview tips guide:
Product Game Plan with Heather J Smith and Erica Tripard

Episode 08

Landing programs and messaging are super important, so you want to translate them in a way that will engage folks. Engagement is number one. With it, you will be able to move very quickly. Key to your accomplishments is driving alignment and engagement with your stakeholders, who will be the most important people in implementing those programs.

Episode 09

This conversation delves into the methodology of conducting Product Insight Sprints, emphasizing the importance of user feedback in product development. I outline the process from planning and preparing for the sprint, engaging users during the sessions, categorizing and prioritizing feedback, for assessing implementation efforts and creating an executive pitch deck. The focus is on fostering genuine relationships with users and stakeholders to drive informed business decisions and enhance product usability.